Marketing and Communications

National Television Commercial

Buying or selling a home is an emotional experience and people need an expert to partner with them and provide advice on the smartest moves possible. Our 2016 campaign called “Moving” acknowledges just that, and shows that a Berkshire Hathaway HomeServices agent is the stability people need in a world that never stops moving. Our brand TV spot shows a series of life events that demonstrate that life is in constant motion — both literally and figuratively — and it shows that our agents are solid partners and a grounding forces when buying or selling homes.

National Marketing

Wall Street Journal Ad

Berkshire Hathaway HomeServices runs national television and print ad campaigns:

• Television commercial airs on national cable
• Print runs in major publications, including the Wall Street Journal
• Digital advertising
• Social Media campaign
• Sponsorship of the HGTV series 'Fixer Upper' featuring Chip and Joanna Gaines

We support the national Good to Know.® campaign that builds awareness for the Berkshire Hathaway HomeServices brand on a national scale. The campaign identifies our sales professionals as being 'good to know' when navigating the complicated process of buying or selling a home.

Regional Marketing

Along with our national marketing strength, we provide our agents with regional print and online marketing systems and support. Rather than generic and preprinted materials, our agents utilize customized marketing tools to satisfy the unique needs of every client. Our marketing services include Homefinding Guides and HomeSelling Proposals, Property Marketing Flyers, targeted Direct Mail Programs, Seller Property Videos, Luxury Collection^SM materials and much more.