Berkshire Hathaway HomeServices PenFed Realty Marketing and Communications

Marketing & Communications

National Television Commercial

The 2017 Berkshire Hathaway HomeServices national advertising campaign features a poignant television spot that never mentions “home” but instead allows you to feel the importance of home. The spot, titled “Place,” includes vignettes of people both home and away acknowledging that there is truly no place like home. It wraps up with a nod to the network agents of Berkshire Hathaway HomeServices who have the expertise and knowledge to help everyone reach this special place.


National Marketing

Berkshire Hathaway HomeServices - Wall Street Journal Ad

Wall Street Journal Ad

Berkshire Hathaway HomeServices runs national television and print ad campaigns:

  • Television commercial airs on national cable
  • Print runs in major publications, including the Wall Street Journal
  • Digital advertising
  • Social Media campaign
  • Sponsorship of the HGTV series 'Fixer Upper' featuring Chip and Joanna Gaines

We support the national Good to Know.® campaign that builds awareness for the Berkshire Hathaway HomeServices brand on a national scale. The campaign identifies our sales professionals as being 'good to know' when navigating the complicated process of buying or selling a home.

National Ad campaign with a happy dog running on path

Print Campaign

Berkshire Hathaway Home Services PenFed Realty national marketing print campaign example

Print Campaign

Regional Marketing

Along with our national marketing strength, we provide our agents with regional print and online marketing systems and support. Rather than generic and preprinted materials, our agents utilize customized marketing tools to satisfy the unique needs of every client. Our marketing services include Homefinding Guides and HomeSelling Proposals, Property Marketing Flyers, targeted Direct Mail Programs, Seller Property Videos, Luxury CollectionSM materials and much more.

Berkshire Hathaway Home Services PenFed Realty example regional marketing layout
Ok Learn more about our Cookie Policy or Privacy Policy.